InteractCM - Fact Sheet - InteractCM Seminars


InteractCM offers a seminar for Senior Executives that outlines InteractCM's unique five-step model. The model takes an holistic approach to customer management and incorporates all the steps from Customer Information (CI) to creating Customer Knowledge (CK) and how CK can then be turned into Value for both the organisation and the customer. The objectives of the workshop are to:
(1)	Provide insight on how organisations are using CM models and what are some of the potential barriers.
(2)	To explicitly outline the CM process
(3)	To outline the knowledge gap between the strategic vision of the organisation in regard to CM and the execution of successfully implementing a CM program
The seminar looks at the five steps and encompasses the system factors, process issues, culture and people issues and impediments to achieving successful Customer Management.



	Senior Executives need have a full understanding of all the steps involved in successful customer management
	There must be an holistic approach to CM for it to be successful
	Senior Executives need to have an understanding of the obstacles that can exist that can impede successful customer management


	Senior Executives will have a full understanding of CM
	Successful implementation of a CM strategy is more likely if Senior Executives are well educated about CM
	By having a full understanding of the CM strategy and how important it is to organisations, a business case can be developed and presented to the organisation's CEO for funding approval


InteractCM offers the CM workshop in a one-day workshop that covers the following:
	Definitions that explain each of the five steps
	The factors that can impede CI and CK adding value to the organisation
	The cultural and people issues that need to be addressed to ensure successful CM
	The system issues that are associated with the successful implementation of CM
	The process issues that are associated with the successful implementation of CM.

Please fill out the form below and we will get in contact regarding how we might assist you with this offering.

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