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InteractCM realises that a 'customer culture' within your organisation is essential
to achieve successful customer management. It is important for all employees
to have a "customer focus" rather than the more typical "product focus". Achieving
this "customer focus" within an organisation entails changing two different
levels of culture. The first is the core values, attitudes and behaviours related
to the customer relationship, and the second is aligning the business processes
to ensure that they support the new customer culture.
To achieve this, InteractCM offers a comprehensive cultural change methodology
that is tailored to each organisation and is directly integrated into their customer
management program.
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