InteractCM - Fact Sheet - Customer Information Standards

All Customer Management programs, especially those operating in large-scale customer bases, rely on customer information (CI). What customer information the organisation has, how it is turned into customer knowledge (CK) and how customer knowledge is used to drive value for the organisation are the critical factors in the successful execution of CM programs. The underlying quality of Customer Information and the ease of access is a key enabler.

The establishment of comprehensive Customer Information Standards is one of the key initial steps of a Customer Information Management Program. Use of InteractCM's Key Customer Information Standards enables an organisation to fast-track their implementation.



	No consistent approach to the entry of Key Customer Information
	No consistent definition of data fields across Customer Information repositories
	Fundamental differences between Business to Consumer (B2C) and Business to Business (B2B) standards
	Inability to use effectively Key Customer Information for marketing purposes
	Inability to measure, compare and benchmark the quality of data across systems
	Inability to match customer records for cross-system CRM programs
	Inability to easily merge data sets


	Provides the foundation stone of a robust Customer Information Management program for both B2C and B2B data sets
	Increase in the quality of entered data
	Key Customer Information that is more usable and therefore more valuable
	Fast track implementation


InteractCM provides an organisation with a proven method of establishing both B2C and B2B Customer Information Standards through:
	Provision of comprehensive Customer Information Standard manuals
	Professional assistance in reviewing and tailoring standards for a specific organisation
	Expert assistance in the alignment of forms and processes with Customer Information Standards
	Standards that are regularly reviewed and upgraded to reflect Customer Information Management trends and regulatory requirements
	Professional assistance in obtaining workplace acceptance and change management issues.

Please fill out the form below and we will get in contact regarding how we might assist you with this offering.

Your Details
Name:
Phone Number:
Email Address:
Organisation Name:

Return to the Customer Information page.

Top