InteractCM - Fact Sheet - Customer Information Application Architecture

Customer information is one of your organisation's key strategic assets and the proper architecture has a profound effect on the success of CRM initiatives and on establishing a strong bond between your organisation and your customers.

Most businesses face the problem of not having a Single View of the Customer, in that their customers' data is recorded in many product based systems. Also the customer data in these product systems is of variable quality, due to the individual standards enforced by each product system. Moreover the timeliness of customer data is often an unknown quantity and synchronization between operational and analytic systems is weak.Together these factors wreak havoc on attempts at meaningful customer relationship management.

Key components of the Customer Information Application Architecture are the Master Customer Repository (MCR); the Data Warehouse for analysis; the means of communication between the Product systems and the MCR; and Common Callable Objects.



	What architectural measures are needed for a single view of the customer?
	What business gains occur from implementations of this architecture?
	What transition strategy is cost effective?
	How does data quality and standards relate?


	Provides a single view of the customer that is standardised and timely
	Enforces customer data standards
	Ensures synchronization of operational and analytic environments
	Provides a solid and proven foundation on which to build additional customer data required for advanced CRM

InteractCM has a clear methodology which begins with an analysis and review of the existing customer and product systems architecture.

InteractCM then graphically present for senior Business and IT management the capabilities and shortcomings inherent in the current architecture. This is expressed both in high level business and technical terms.

The methodology identifies the necessary transitions and their business benefits. InteractCM's CI Application Architecture provides the essential framework for the management of customer information systems for any organisation with large B2C and B2B customer databases.

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