All Customer Management programs, especially those operating in large-scale customer bases, rely on Customer Information (CI). What customer information the organisation has, how it is turned into Customer Knowledge (CK) and how customer knowledge is used to drive value for the organisation are the critical factors in the successful execution of CM programs. At InteractCM, we call the CI and CK components of this process the Customer Information Management (CIM) Process.

Customer Information Management is a critical strategic function, with the primary objective of protecting and strengthening the organisation's Customer Information Asset. Establishing a Strategic Partnership with a specialist partner is an effective option to deliver best practice CIM competency.

	Makes very scarce and experienced Strategic, Tactical and Operational CI resources readily available to unlock the true potential of the business' customer base
	Provides strategic alignment of the CIM function with key business development initiatives
	Enables the rapid build and deployment of core CIM capability to support CRM or CM initiatives
	Keeps the organisation at the leading edge of CIM capability
	Leverages existing Business and Technology infrastructure

As a CIM Strategic Partner, InteractCM will ensure the delivery of best practice CIM through the following:
	Clearly-defined scope of CIM functions
	Comprehensive CIM strategy & plan - short & long-term
	Long-term commitment to resources and technology platforms
	Access to InteractCM's Intellectual Property & Technology Transfer commitment
	Security/privacy provisions and continuous improvement program
	Effective Client-Partner relationship management and governance processes
	Agreed performance metrics, reporting processes and independent audits.

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